6 Best Press Release Distribution Services 2020
PR Newswire Pricing & Features
PR Newswire plans range from $350 to $805 per distribution, with an additional $195 required annual membership fee. Their Basic State & Local plan offers 1,000 outlets; local, audience and industry targeting; and 125 release-only media site publishing. Their Regional & Top Markets and National plans also offer regional and national targeting, respectively; 1,300 to 5,800 outlets; and 200 to 250 release-only media site publishing.
All plans include:
- 400-word press release distribution
- Audience and industry targeting
- A custom analytics dashboard with in-depth metrics
- An exclusive publishing community for journalists with 20,000 views per day
- Premium outlets
Frequently Asked Questions (FAQ)
How much does it cost to issue a press release?
You can issue a press release for free using a free press release distribution[9] service. However, some services can cost as much as $1,000. The price you pay depends on the goals you have for it, how you target it, and what you include in it. For example, many press release distribution services charge more to target a press release nationally than locally. Some also charge more to embed videos or images into your release. Still, you could also simply email your press release to individual journalists of your choice for free.
What are the pros & cons of using a press release distribution service?
Press release distribution services are great for dispersing your press release to sometimes thousands of outlets at a time. Many offer the ability to target your press release by industry and location, helping to ensure you reach your intended audience on a large scale. Finally, if you are a small business owner with little press release writing experience, many offer added benefits to help you, like press release writing, editing, proofing, and consultation services.
However, it is still a good idea to target journalists outside of a press release distribution service as well. When you do, you can tap into networks and relationships you have already cultivated with journalists and so increase the likelihood your press release will be distributed before targeted audiences. Then, once journalists have used your story, you can continue to cultivate that relationship for a mutually beneficial relationship going forward.
How do I send a press release?
You can either send a press release[10] manually or via a press release distribution service. To send one manually, simply use a tool like Hunter.io to locate the contact information of the journalist you’d like to send your press release to for consideration in their publications. Then, craft an email that tells the journalist that you are sending a press release for their review, when you would like the story covered, and why it would be valuable to their audiences.
Another way to send a press release manually is to visit the site of the outlet to which you’d like to submit your press release. Use the footer or header menus to search for a link to the website’s contact us or submission pages. Follow the instructions to submit your press release.
Lastly, you can distribute your press release via a press release distribution service. Simply choose a distribution service, then choose your plan. Follow the prompts to upload your press release and its multimedia, then choose how you want to target it (by state or industry, for example), what add-ons you would like (e.g., social media blasts), when you want your press release distributed, and your contact and payment information.
Bottom Line
A press release distribution service offers small businesses a means to disseminate a press release before a targeted audience of bloggers, influencers, journalists, and traditional and digital outlets. The purpose is to get media coverage to spread awareness about their news announcement among a large, interested audience. We evaluated more than 30 distribution services to land on the top six based on price, outlets, quality of distribution, and breadth of features.
Based on our evaluation, we deem Send2Press[11] the top small business press release distribution service. It offers the ability to send a targeted press release for just $89 and ensure your release has the greatest chance of media coverage via multimedia attachments, professional writing services, and social promotion. Then, you can track performance to glean best-practice insights for future releases. Click here to get started[12] with Send2Press.
References
- ^ Send2Press (go.performi.com)
- ^ press release distribution (fitsmallbusiness.com)
- ^ eReleases (go.performi.com)
- ^ press release writing (fitsmallbusiness.com)
- ^ PRWeb (go.performi.com)
- ^ Newswire (go.performi.com)
- ^ PR Distribution (go.performi.com)
- ^ PR Newswire (go.performi.com)
- ^ free press release distribution (fitsmallbusiness.com)
- ^ send a press release (fitsmallbusiness.com)
- ^ Send2Press (go.performi.com)
- ^ Click here to get started (go.performi.com)
- ^ Visit Send2Press (go.performi.com)
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