6 Best Press Release Distribution Services 2020

PR Newswire Pricing & Features

PR Newswire plans range from $350 to $805 per distribution, with an additional $195 required annual membership fee. Their Basic State & Local plan offers 1,000 outlets; local, audience and industry targeting; and 125 release-only media site publishing. Their Regional & Top Markets and National plans also offer regional and national targeting, respectively; 1,300 to 5,800 outlets; and 200 to 250 release-only media site publishing.

All plans include:

  • 400-word press release distribution
  • Audience and industry targeting
  • A custom analytics dashboard with in-depth metrics
  • An exclusive publishing community for journalists with 20,000 views per day
  • Premium outlets

Frequently Asked Questions (FAQ)

How much does it cost to issue a press release?

You can issue a press release for free using a free press release distribution[9] service. However, some services can cost as much as $1,000. The price you pay depends on the goals you have for it, how you target it, and what you include in it. For example, many press release distribution services charge more to target a press release nationally than locally. Some also charge more to embed videos or images into your release. Still, you could also simply email your press release to individual journalists of your choice for free.

What are the pros & cons of using a press release distribution service?

Press release distribution services are great for dispersing your press release to sometimes thousands of outlets at a time. Many offer the ability to target your press release by industry and location, helping to ensure you reach your intended audience on a large scale. Finally, if you are a small business owner with little press release writing experience, many offer added benefits to help you, like press release writing, editing, proofing, and consultation services.

However, it is still a good idea to target journalists outside of a press release distribution service as well. When you do, you can tap into networks and relationships you have already cultivated with journalists and so increase the likelihood your press release will be distributed before targeted audiences. Then, once journalists have used your story, you can continue to cultivate that relationship for a mutually beneficial relationship going forward.

How do I send a press release?

You can either send a press release[10] manually or via a press release distribution service. To send one manually, simply use a tool like Hunter.io to locate the contact information of the journalist you’d like to send your press release to for consideration in their publications. Then, craft an email that tells the journalist that you are sending a press release for their review, when you would like the story covered, and why it would be valuable to their audiences.

Another way to send a press release manually is to visit the site of the outlet to which you’d like to submit your press release. Use the footer or header menus to search for a link to the website’s contact us or submission pages. Follow the instructions to submit your press release.

Lastly, you can distribute your press release via a press release distribution service. Simply choose a distribution service, then choose your plan. Follow the prompts to upload your press release and its multimedia, then choose how you want to target it (by state or industry, for example), what add-ons you would like (e.g., social media blasts), when you want your press release distributed, and your contact and payment information.

Bottom Line

A press release distribution service offers small businesses a means to disseminate a press release before a targeted audience of bloggers, influencers, journalists, and traditional and digital outlets. The purpose is to get media coverage to spread awareness about their news announcement among a large, interested audience. We evaluated more than 30 distribution services to land on the top six based on price, outlets, quality of distribution, and breadth of features.

Based on our evaluation, we deem Send2Press[11] the top small business press release distribution service. It offers the ability to send a targeted press release for just $89 and ensure your release has the greatest chance of media coverage via multimedia attachments, professional writing services, and social promotion. Then, you can track performance to glean best-practice insights for future releases. Click here to get started[12] with Send2Press.

Visit Send2Press[13]


  1. ^ Send2Press (go.performi.com)
  2. ^ press release distribution (fitsmallbusiness.com)
  3. ^ eReleases (go.performi.com)
  4. ^ press release writing (fitsmallbusiness.com)
  5. ^ PRWeb (go.performi.com)
  6. ^ Newswire (go.performi.com)
  7. ^ PR Distribution (go.performi.com)
  8. ^ PR Newswire (go.performi.com)
  9. ^ free press release distribution (fitsmallbusiness.com)
  10. ^ send a press release (fitsmallbusiness.com)
  11. ^ Send2Press (go.performi.com)
  12. ^ Click here to get started (go.performi.com)
  13. ^ Visit Send2Press (go.performi.com)

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. Buy@TLDtraders.com | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.

1 2