Category: Multiposts

Public Relations professionals know that one of the most important parts of the job is media relations, talking to journalists, editors and bloggers to understand what kinds of story would interest them – what’s the point in writing and issuing news if no-one covers it? However, instead of doing pre sell-ins to see if a release you are considering might...

You know how important PR is, and you’ve crafted a succinct, yet powerful, story. All that’s left to do is share it with the world. But journalists have to write up to seven stories per day[1] — so how do you ensure your press release is one of those stories? And just as importantly, how can you make your distribution...

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy[1], being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news.

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