How to write press releases that Google will love
Why wouldn’t you try to increase the search engine visibility of your press materials?
Recently, I dusted off a press release optimization checklist that I’d written several years ago, so I thought I’d share it.
There are also a number of other good resources out there. Todd Defren published a useful checklist[1] back in 2008 and Lee Odden, probably the strongest advocate, has written multiple posts such as Essential Press Release Optimization Tips[2].
Follow these guidelines when writing press releases, but remember: Search engine optimization should be an enhancement, not the main thrust. You’re still writing for humans to convey a newsworthy announcement. Take care when working keywords into your copy.
Press release optimization checklist
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References
- ^ useful checklist (www.pr-squared.com)
- ^ Essential Press Release Optimization Tips (www.toprankblog.com)
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