The Best Paid and Free Press Release Sites
1. Create a press release and submit it to free press release sites, and paid ones if you want.
2. Post the press release on your site.
3. Use your press release to create a circ-builder email[13] and send it to your own email list.
4. Work out an arrangement with your partners for them to promote the freemium and Rapid Conversion Landing Page [14](RCLP) to their lists using the copy from your circ-builder.
5. Send out Tweets and posts to Facebook about the new freemium. Direct readers to your RCLP and attach a unique tracking code.
Work with a copywriter to craft 12 unique promotional Tweets about the freemium.
Schedule those unique promotional Tweets once per day for 12 days.
Schedule them again once per month for 12 months.
On Facebook, promote your Freemium and its RCLP on the day it launches and at least once per month.
Test to see which formulas perform best.
6. Get in touch with industry bloggers and send them the PDF of your freemium. Include a link to the RCLP and a short bulleted list of take-aways to make their job easier when reviewing the product. Collect their Twitter addresses too, so you can @ them (just once, don’t be that guy!)
7. Create a document that keeps track of everywhere you posted your press release, and all of the sites who wrote about your freemium. Create an ongoing press list from this so that you can focus your efforts more effectively the next time.
If you have anything else to add, add it in the comments!
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Editor’s note: This post was originally published in 2008 and is continually updated.
References
- ^ Majestic Trust Flow (www.gotchseo.com)
- ^ Moz Domain Authority (moz.com)
- ^ OnlinePRnews.com, (www.OnlinePRnews.com)
- ^ PRLog.org (www.PRLog.org)
- ^ PRWeb (www.PRWeb.com)
- ^ PRNewswire (www.PRNewswire.com)
- ^ iReach, which starts at $129 (ireach.prnewswire.com)
- ^ Press.it (pressitt.com)
- ^ PitchEngine (new.pitchengine.com)
- ^ PRnob (prnob.com)
- ^ Vocus (www.vocus.com)
- ^ Help a Reporter Out (HARO) (www.helpareporter.com)
- ^ circ-builder email (www.mequoda.com)
- ^ Rapid Conversion Landing Page (www.mequoda.com)
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