Smart Hiring: Cegid’s Way of Job Multi-posting, with Catherine Guhur

Multi-posting has become an essential and virtually irreplaceable tool for all recruiters. Because no single job platform can consistently provide the right results all the time, let alone find all the right candidates in a reasonable timeframe, it has become commonplace for HRD’s to put their multi-posting skills to work. On the surface, multi-posting doesn’t seem all too complicated. The...

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How to Write Press Releases With 21 Examples and 7 Templates

Every marketer should know how to write an effective press release. They’re essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists[1] are extremely busy and only respond to the best pitches[2]...

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How to write press releases that Google will love

Ragan Insider Premium Content A considerable number of releases are distributed over the wires and added to online pressrooms every day, so search engine optimization—or SEO—remains an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials? Recently, I dusted off a press release optimization checklist that I’d written several years...

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